UK
Young Lions Competition
RUNNERS UP [DIGITAL]
CLIENT: Media Business Course
DIGITAL
PR
Let’s be honest. At some point,
we’ve all misunderstood a term or misused a media platform.
Since media business is filled with complex jargon and overwhelming number of channels, there is a slight chance to misinterpret terms and mistarget audiences.
The challenge? New terms and channels keep emerging, making it even harder to keep up.
That’s where the Media Business Course comes in to bridge the gap.
It not only provides training to elevate media planning and pitching skills but also offers the opportunity to gain insights from top industry leaders —knowledge that cannot be found anywhere else.
We’ll show how essential the Media Business Course is by positioning it as a program that corrects media misconceptions, making it more trustworthy, reputable and accessible.
SOCIAL MEDIA ADS
1
UNDERSTAND IT RIGHT
Not everyone fully understands media, especially its jargon.
We’ll create buzz with engaging social ads by launching a series of thought- provoking questions that challenge common misconceptions about media terms and needs.
We’ll target media professionals across tech firms and brands—not only limited to those in media agencies.
TAILOR-MADE ADS FOR HR
2
TARGET IT RIGHT
HR and talent managers are the key decision-makers when it comes to enrolling media professionals
in the Media Business Course.
On LinkedIn, we’ll strategically DM over 500+ HR professionals from media agencies with tailor-made ads showing consumer reactions to mistargeted ads.
This is designed to convince them to send their employees to MBC, with a special group discount.
ONLINE LIBRARY SITE
3
LEARN IT RIGHT
We’ll create an online library as a one-stop resource for fact-checking and correcting media misconceptions.
All comms will lead to this site, helping eveyone clear up any misconceptions.
The goal? To build the course’s reputation and make media knowledge more accessible.
And for those who want to dive deeper, there’s even more to learn at MBC.
