BENTO BOSS
Client : ZEN Japanese Restaurant
INFLUENCER
PR
PRESS
DIGITAL
INSIGHT
Overworking has become the norm, and even in Asia, people ignore their lunch breaks. The Japanese restaurant "ZEN," which stands for quality and encourages quality work and life, found that having lunch breaks boosts productivity by 51%.
IDEA
We decided to craft a rice ball that looks like the big boss in Thailand, with over 50,000 employees in each industry. I.e., founder of a beverage company, founder of the entertainment company, Bangkok governor and encourage them to invite their employees to enjoy lunchtime at ZEN restaurant.
AWARD
ADFEST Award 2024
- Bronze Media Lotus
ADMAN Award 2023
- Bronze Art Direction
Spike Asia Award 2024
- Shortlist
“Who dares to eat me? Let’s fuel up #WorkLunchBalance
for afternoon work
at ZEN restaurant!”
- CEO of BITKUB, Crypto Exchange Company
PRESS
CREDIT
CLIENT : ZEN Restaurant
AGENCY : Sour Bangkok
EXECUTIVE CREATIVE DIRECTOR : Damisa Ongsiriwattana
CREATIVE DIRECTOR : Nopparath Eksuwancharoen
ART DIRECTOR : Nutnaree Ruongpanyaroj
COPY WRITER : Lacksanapatr Sirichaijumnong, Thamakorn Ruchakityanon, Tevit Phadungnanon
DESIGNER : Ratta Srisong