lunch excuse nori
Client : ZEN Japanese Restaurant
ACTIVATION
Digital
PRESS
PR
INSIGHT
When office worker fall victim to hunger at lunchtime, boss keep feeding us work at lunch break to stop our lunch
ZEN stand for quality life must take action to save the poor hungry employees!
IDEA
We are introducing the Lunch Excuses Seaweed, a technique of engraving edible seaweed served with the ZEN lunch menu, so employees can take pictures and send them to their boss while they are disturbing lunch break in a peaceful action.
EG, “I am not dishing office; I am just finishing my lunch set!”
Just snap it &
chat to boss!
(Please just let me have some Lunch Break!)
Send them to boss in
any situation!
CREDIT
CLIENT : ZEN Restaurant
AGENCY : Sour Bangkok
EXECUTIVE CREATIVE DIRECTOR : Damisa Ongsiriwattana
CREATIVE DIRECTOR : Nopparath Eksuwancharoen
ART DIRECTOR : Nutnaree Ruongpanyaroj
COPY WRITER : Lacksanapatr Sirichaijumnong, Thamakorn Ruchakityanon, Tevit Phadungnanon
DESIGNER : Ratta Srisong