It was a pleasure to create the first TVC for CutePress, a beloved Thai beauty brand known for crafting skincare tailored to Southeast Asian skin—designed to withstand tropical heat and humidity at a wallet-friendly price. Their latest launch, the C-LAB Sensitiv Moisture Repair Body Lotion and C-LAB Sensitiv Moisture Repair Barrier Cream, is specially formulated to soothe and protect sensitive skin in tropical climates.

CREDIT

Client : Cutepress
Agency : Sour Bangkok
Executive Creative Director : Damisa Ongsiriwattana
Creative Group Head : Warangrat Rattanabumrung
Senior Art Director : Sitta Chantarawong
Art Director : Nutnaree Ruongpanyaroj
Copy Writer : Lacksanapatr Sirichaijumnong