The sound
of safety
Client : Whoscall
Digital
Press
OOH
PR
Influencer
INSIGHT
'Scam Calls' inflicted damage to Thais over S40M last year.
While BTS'Skytrain is Thailand's national public transportation with 54 million users per month, it is where everyone is focused on their phones the most.
Therefore, it is our opportunity to warn them about the scam calls.
IDEA
Whoscall, a leading caller identification service, in partnership with VGI Media and BTS Skytrain. Take over the sound of station announcements, to warn the Thai nation about devious scam callers. We invited the original announcer, the legendary Rudklao Amratisha, to re-record all new station announcements with safety messages.
The safety announcements were customized based on the station names, with over 30 unique messages
AWARD
Festival of Media APAC Awards 2023
- Silver - BEST USE OF AUDIO
ADMAN Award 2022
- Gold & Silver & Bronze (12 Trophies)
ENGLISH VERSION
ANIMATE VIDEO
WHOSCALL COMMERCIAL FILM
SOCIAL MEDIA POST
CREDIT
CLIENT : WHOSCALL
AGENCY : SOUR BANGKOK
EXECUTIVE CREATIVE DIRECTOR : Damisa Ongsiriwattana
CREATIVE GROUP HEAD : Warangrat Rattanabumrung
SENIOR ART DIRECTOR : Sitta Chantarawong
SENIOR COPY WRITER : Padcha Tanviruch
ART DIRECTOR : Nutnaree Ruongpanyaroj
COPY WRITER : Lacksanapatr Sirichaijumnong